AI Video's Exponential Growth
It's going to be a wild ride
DOVE: The State of the Art in Generative AI Advertising
Thanks to one of my favorite former students, Eleanor M, for submitting this gem.
I’ve been making fake TV commercials with AI tools for the least ten months because it’s an easy way to practice and they’re (often) formulaic. While advertising is not my speciality, I’ve speculated that we’ll be seeing AI generated commercials in the near future because they’re finite, routine, and possible . Well, that future is now as Dove carefully extended their core brand message while simultaneously critiquing and using AI generated content. I suspect this will be a tipping point and we’ll see more like this soon.
A Deeper Look at Adobe’s New AI Video Tools
Last week, I gushed over Adobe’s new AI video features and their promise to embed Sora, RunwayML, and PikaLabs directly into Premiere (and potentially AfterEffects). While this is exciting for me and the way I’m making videos, I failed to consider that it might alienate some of their core customers. Adobe continues to try and have it both ways by making exciting AI design tools that can instantly wipe out (or ‘make redundant’, as the Brits say) entire teams. Axios has a great article on this.
Between the lines: By directly allowing third-party AI engines within its tools, Adobe risks blowback from customers who believe those tools were trained using artists' work without permission or compensation.
OpenAI and Sora Drop New Trailer for Ted Talks
The video was created using Sora by LA based director Paul Trillo. He said to get the final 1:33 clip he had to create over 330 clips from text prompts then edit them down. The final video was made up of a total of 25 clips, all made by Sora. Everything but the TED logo was generated by Sora, so all the motion and individual shots were AI generated.
Seattle AI Tinkerers Meet-up/Hackathon
I’ve been telling my students for the last year, just start building something (anything), with AI tools. It will extend your skillset and prepare you for whatever is coming next. If you’re ready to take it to the next level and actually have some technical skills (Coding, Data Science, etc) you should consider joining the AI Tinkerers Club. It’s actually happening in a bunch of different cities, but you can read about the Seattle location here Check it out
Hypnovels is an AI Generated Video Trailer
I don’t know if this is just an AI gimmick that will flame out in a few months, or if they’ve invented a new promotional genre. If you’re an aspiring novelist and you’re wondering how to get noticed without hiring a PR team or spending ten hours a day on social media, Hypnovels is promising to give you a shareable, animated, narrated video trailer of your story to share on Tik-Tok and Instagram. It takes a few hours to generate a 2 minute clip, the results are ‘trial and error’, and it has the slightly psychedelic qualities of Kaiber.ai and Stable Video. I’m not saying it’s brilliant, I’m just here to tell you “it’s a thing”. Check it out
Stability AI Lays of 10% of Staff
Is this the beginning of the end? Is the reckoning at hand? Is everything going down the drain, just like Crypto, NFT’s, and Web3? I’ve been reading a lot of Gary Marcus, and he thinks we’re at the peak of the speculative bubble. While the big tech giants will remain unscathed in their oligarchy, but start paying attention to the smaller players. A lot of the exciting creative tools of 2023 will soon disappear if their business fundamentals don’t line up. Check it out
Sign of the Times: AI Drive Thru
We’ve been discussing chatbots in my UX classes since 2018 and I’ve always mentioned that a good AI assistant has some sort of human fallback. However, I’m not really confident that that they put a lot of work into this system…
That’s it for today. I hope you’re learning a lot from this newsletter and thank you so much for supporting my work. If you’re curious about something or would like me to do a deep dive, just send me a message.